Performance monitoringBuild it in chat

CPM spike alert

Alert in Slack when an ad's CPM jumps more than 30% over its 7-day average.

You, in one sentence in chatHourly

Overview

A CPM spike can double the cost of a day's results, and it is usually spotted in the next morning's report.

Media buyers on TikTok and Meta who want to know about a cost spike before it eats the day's budget.

What it does

  1. 1Read CPM for every live ad through the day.
  2. 2Compare it with the ad's own 7-day average.
  3. 3Post an alert to Slack when it jumps more than 30%.

What you’ll see

Ads above their CPM band

CPM trend

Alert log

Not in the Hub yet. Describe this job in one sentence in chat, and Hawky builds the agent with the connectors it needs, asks you for anything only you know, tests it and shows you the board.

Illustrative example

What a run looks like

At 1 pm an ad's CPM is 46% above its 7-day average after a new ad set started competing for the same audience. The alert names both.

Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.

Questions

About CPM spike alert

What does CPM spike alert need to run?

It connects to TikTok Ads and Slack. Connect each tool once and every agent in your workspace can use it.

Does CPM spike alert change anything in my accounts?

No. It only reads and reports, and it changes nothing in your accounts.

How often does CPM spike alert run?

Hourly. Its workflow runs on that schedule and keeps the board current, and you can change the schedule by asking in chat.

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