ReportingBuild it in chat

Quick-commerce ROAS

One weekly board of spend, orders and ROAS across Blinkit, Zepto and Instamart, with SKUs that spend but don't sell flagged in Slack.

You, in one sentence in chatWeekly

Overview

None of the quick-commerce platforms has an ads API, so the reports live in three portals and three spreadsheets. Nobody sees where the next rupee should go.

FMCG and D2C brands selling through quick commerce, and the category managers who run each portal.

What it does

  1. 1Read the ads and sales reports you upload or drop on SFTP.
  2. 2Line up spend, orders and ROAS by platform, city and SKU.
  3. 3Flag SKUs with spend and no orders.
  4. 4Write a change list of bids and budgets that a person applies in each portal.

What you’ll see

ROAS by platform

ROAS by city and SKU

SKUs spending, not selling

Change list

Not in the Hub yet. Describe this job in one sentence in chat, and Hawky builds the agent with the connectors it needs, asks you for anything only you know, tests it and shows you the board.

Illustrative example

What a run looks like

Instamart brings 41% of quick-commerce orders on 30% of spend. Seven SKUs on Zepto have spent for three days with zero orders.

Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.

Before you start

What needs to be in place

Reports are uploaded daily or weekly, or dropped on SFTP. Changes are applied by a person in each portal.

Questions

About Quick-commerce ROAS

What does Quick-commerce ROAS need to run?

It connects to Blinkit, Zepto, Swiggy Instamart and Slack. Reports are uploaded daily or weekly, or dropped on SFTP. Changes are applied by a person in each portal. Connect each tool once and every agent in your workspace can use it.

Does Quick-commerce ROAS change anything in my accounts?

No. It only reads and reports, and it changes nothing in your accounts.

How often does Quick-commerce ROAS run?

Weekly. Its workflow runs on that schedule and keeps the board current, and you can change the schedule by asking in chat.

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See Quick-commerce ROAS running on your own accounts in a live demo.