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Paid and organic overlap

Find Google Ads keywords that already rank in the top 3 organically, and suggest lower bids.

You, in one sentence in chatWeekly

Overview

Paid and organic search are run by different teams, so the brand pays for clicks it would have won for free.

Brands with strong organic search that also spend heavily on Google Search.

What it does

  1. 1Pull paid keywords and spend from Google Ads.
  2. 2Read organic positions from Search Console.
  3. 3Find keywords where you already rank in the top 3.
  4. 4Suggest lower bids where paid adds little.

What you’ll see

Overlapping keywords

Spend at risk

Suggested bid changes

Not in the Hub yet. Describe this job in one sentence in chat, and Hawky builds the agent with the connectors it needs, asks you for anything only you know, tests it and shows you the board.

Illustrative example

What a run looks like

Nine paid keywords already rank first or second organically and take ₹1.2L a month. The agent suggests cutting their bids and watching total clicks for two weeks.

Illustrative: the brand and numbers are made up to show how the agent reasons. They are not customer results.

Questions

About Paid and organic overlap

What does Paid and organic overlap need to run?

It connects to Google Ads and Google Search Console. Connect each tool once and every agent in your workspace can use it.

Does Paid and organic overlap change anything in my accounts?

Only with your approval. It proposes changing bids, and nothing changes until someone says yes.

How often does Paid and organic overlap run?

Weekly. Its workflow runs on that schedule and keeps the board current, and you can change the schedule by asking in chat.

Agents that pair well

All 31 agents

Reporting · Workflow board

Won deals by keyword

Won deals, revenue and cost per win for every Google Ads campaign and keyword, from Salesforce, emailed every Friday.

Google AdsSalesforceEmail
Build it in chat·Every Friday

Budget · Workflow board

Budget pacing guard

Check Google Ads month-to-date spend against the budget sheet finance owns, flag any line off pace in Slack, and propose the daily budget that lands the month.

Google AdsGoogle SheetsSlack
Build it in chat·Every morning

Analysis · Workflow board

Landing page leak finder

Landing-page conversion rate by ad from GA4, to find ads that get the click but lose the sale.

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Build it in chat·Weekly

Put Hawky’s agents on your performance marketing.

See Paid and organic overlap running on your own accounts in a live demo.