Product Updates - November 2025: Meet Hawky’s Copilot, Your AI Performance Marketing Partner
Product Updates - November 2025: Meet Hawky’s Copilot, Your AI Performance Marketing Partner
Product Updates - November 2025: Meet Hawky’s Copilot, Your AI Performance Marketing Partner
Lokeshwaran Magesh
Lokeshwaran Magesh
Lokeshwaran Magesh
Dec 4, 2025
Dec 4, 2025
Dec 4, 2025
2 Min Read
2 Min Read
2 Min Read
Introducing Hawky’s Copilot: Your AI-Powered Performance Marketing Partner
Creative Performance Breakdown
AI Creative Generation
Always Up-To-Date
Brand Knowledge Base
One-Click Executive Decks
What Else Is New
Start Working Smarter with Hawky’s Copilot Today
November marks a transformative moment for Hawky users. We're excited to introduce Hawky’s Copilot, your AI-powered performance marketing partner that brings creative intelligence and execution into one seamless conversation. Whether you're optimizing campaigns for year-end pushes or planning Q1 strategies, Hawky’s Copilot stands beside you to deliver the automation and insight you need in One Conversation.
Introducing Hawky’s Copilot: Your AI-Powered Performance Marketing Partner
Hawky’s Copilot is Hawky's biggest product launch yet, designed to answer all your performance marketing questions in one unified experience. Instead of navigating multiple dashboards or piecing together insights manually, you can now access Hawky’s Copilot directly from your Creative Intelligence Dashboard and get instant, actionable answers grounded in your brand's knowledge base.
What makes Hawky’s Copilot different? It's trained on platform knowledge from Meta and Google, learns your unique brand DNA, and adapts to how you work.
Every answer is contextual.
Every output is actionable.
Everything happens in one conversation.
Creative Performance Breakdown
Select any ad and ask Hawky’s Copilot, "Why is this working?" Within seconds, you'll receive a detailed breakdown covering hook styles, visual hierarchy, emotional triggers, and audience fit. Hawky’s Copilot moves beyond surface-level metrics like CTR and CPC to reveal the creative patterns that actually drive conversions and ROAS.
AI Creative Generation
Generate on-brand visuals and copy in seconds. Hawky’s Copilot uses your brand library and proven platform best practices to create high-converting campaign assets. Every output aligns with your tone, visual identity, and the creative patterns that have historically performed well for your business.
Always Up-To-Date
Hawky’s Copilot comes equipped with constantly updated knowledge of Meta and Google's latest algorithm changes, policy updates, trending formats, and optimization frameworks. Ask about compliance requirements, platform-specific best practices, or upload your own expertise to get answers backed by current system intelligence.
Brand Knowledge Base
Build a personalized knowledge repository for your organization. Feed Hawky’s Copilot your winning creatives, brand guidelines, compliance requirements, and performance benchmarks. It learns your unique playbook and ensures every interaction reflects what makes your brand successful.
One-Click Executive Decks
Transform insights and reports into presentation-ready decks with a single click. Hawky’s Copilot automatically converts performance learnings, competitive intelligence, and creative breakdowns into beautifully structured presentations tailored for leadership reviews, client meetings, or team distributions.
Ask Copilot - Built for How You Work
Hawky’s Copilot adapts to different roles within your marketing organization:
For Performance Marketers:
"Which creative elements drive our best ROAS?"
"Build me 10 test variants optimizing for different audience segments"
"What's the pattern across our top 10% performing ads?"
For Leadership & Founders:
"What's working in our ads that we should double down on?"
"Give me a creative performance executive summary for our board deck"
For Creative Directors & Designers:
"Take this winning static and translate it to Spanish"
"Our CTR dropped 40% this week. Diagnose what changed"
"Give me 3 new ideas for UGC videos based on what has worked well"
What Else Is New
Meta Andromeda Audit
Meta's new Andromeda regulations penalize accounts with insufficient creative variation, leading to higher CPCs and reduced delivery. Our audit feature flags at-risk creatives and shows you exactly how to fix them using Hawky’s Copilot before your costs spike.
How it helps: Proactively address creative variation requirements before they impact campaign performance. Maintain optimal delivery and avoid costly penalties by ensuring your creative library meets Meta's diversity standards.
Now Live:
Weekly Competitor Alerts
Receive comprehensive breakdowns of competitor ad activity every week, including hook changes, messaging shifts, new CTAs and offers, campaign volume fluctuations, category expansion, and funnel distribution changes. See what competitors tested, what they scaled, and what they killed.
How it helps: Inform your creative strategy with real competitive intelligence. Identify market opportunities, avoid saturated positioning angles, and stay ahead of competitive moves instead of reacting to them after the fact.
Start Working Smarter with Hawky’s Copilot Today
November's launch represents a fundamental shift in how performance marketers interact with creative intelligence. Hawky’s Copilot brings analysis, generation, and strategy into one conversational interface, eliminating the friction between insight and action.
Ready to see what Hawky’s Copilot can uncover in your campaigns? Log into your Hawky’s dashboard and start exploring how conversational AI can transform your creative optimization workflow this quarter.
November marks a transformative moment for Hawky users. We're excited to introduce Hawky’s Copilot, your AI-powered performance marketing partner that brings creative intelligence and execution into one seamless conversation. Whether you're optimizing campaigns for year-end pushes or planning Q1 strategies, Hawky’s Copilot stands beside you to deliver the automation and insight you need in One Conversation.
Introducing Hawky’s Copilot: Your AI-Powered Performance Marketing Partner
Hawky’s Copilot is Hawky's biggest product launch yet, designed to answer all your performance marketing questions in one unified experience. Instead of navigating multiple dashboards or piecing together insights manually, you can now access Hawky’s Copilot directly from your Creative Intelligence Dashboard and get instant, actionable answers grounded in your brand's knowledge base.
What makes Hawky’s Copilot different? It's trained on platform knowledge from Meta and Google, learns your unique brand DNA, and adapts to how you work.
Every answer is contextual.
Every output is actionable.
Everything happens in one conversation.
Creative Performance Breakdown
Select any ad and ask Hawky’s Copilot, "Why is this working?" Within seconds, you'll receive a detailed breakdown covering hook styles, visual hierarchy, emotional triggers, and audience fit. Hawky’s Copilot moves beyond surface-level metrics like CTR and CPC to reveal the creative patterns that actually drive conversions and ROAS.
AI Creative Generation
Generate on-brand visuals and copy in seconds. Hawky’s Copilot uses your brand library and proven platform best practices to create high-converting campaign assets. Every output aligns with your tone, visual identity, and the creative patterns that have historically performed well for your business.
Always Up-To-Date
Hawky’s Copilot comes equipped with constantly updated knowledge of Meta and Google's latest algorithm changes, policy updates, trending formats, and optimization frameworks. Ask about compliance requirements, platform-specific best practices, or upload your own expertise to get answers backed by current system intelligence.
Brand Knowledge Base
Build a personalized knowledge repository for your organization. Feed Hawky’s Copilot your winning creatives, brand guidelines, compliance requirements, and performance benchmarks. It learns your unique playbook and ensures every interaction reflects what makes your brand successful.
One-Click Executive Decks
Transform insights and reports into presentation-ready decks with a single click. Hawky’s Copilot automatically converts performance learnings, competitive intelligence, and creative breakdowns into beautifully structured presentations tailored for leadership reviews, client meetings, or team distributions.
Ask Copilot - Built for How You Work
Hawky’s Copilot adapts to different roles within your marketing organization:
For Performance Marketers:
"Which creative elements drive our best ROAS?"
"Build me 10 test variants optimizing for different audience segments"
"What's the pattern across our top 10% performing ads?"
For Leadership & Founders:
"What's working in our ads that we should double down on?"
"Give me a creative performance executive summary for our board deck"
For Creative Directors & Designers:
"Take this winning static and translate it to Spanish"
"Our CTR dropped 40% this week. Diagnose what changed"
"Give me 3 new ideas for UGC videos based on what has worked well"
What Else Is New
Meta Andromeda Audit
Meta's new Andromeda regulations penalize accounts with insufficient creative variation, leading to higher CPCs and reduced delivery. Our audit feature flags at-risk creatives and shows you exactly how to fix them using Hawky’s Copilot before your costs spike.
How it helps: Proactively address creative variation requirements before they impact campaign performance. Maintain optimal delivery and avoid costly penalties by ensuring your creative library meets Meta's diversity standards.
Now Live:
Weekly Competitor Alerts
Receive comprehensive breakdowns of competitor ad activity every week, including hook changes, messaging shifts, new CTAs and offers, campaign volume fluctuations, category expansion, and funnel distribution changes. See what competitors tested, what they scaled, and what they killed.
How it helps: Inform your creative strategy with real competitive intelligence. Identify market opportunities, avoid saturated positioning angles, and stay ahead of competitive moves instead of reacting to them after the fact.
Start Working Smarter with Hawky’s Copilot Today
November's launch represents a fundamental shift in how performance marketers interact with creative intelligence. Hawky’s Copilot brings analysis, generation, and strategy into one conversational interface, eliminating the friction between insight and action.
Ready to see what Hawky’s Copilot can uncover in your campaigns? Log into your Hawky’s dashboard and start exploring how conversational AI can transform your creative optimization workflow this quarter.
November marks a transformative moment for Hawky users. We're excited to introduce Hawky’s Copilot, your AI-powered performance marketing partner that brings creative intelligence and execution into one seamless conversation. Whether you're optimizing campaigns for year-end pushes or planning Q1 strategies, Hawky’s Copilot stands beside you to deliver the automation and insight you need in One Conversation.
Introducing Hawky’s Copilot: Your AI-Powered Performance Marketing Partner
Hawky’s Copilot is Hawky's biggest product launch yet, designed to answer all your performance marketing questions in one unified experience. Instead of navigating multiple dashboards or piecing together insights manually, you can now access Hawky’s Copilot directly from your Creative Intelligence Dashboard and get instant, actionable answers grounded in your brand's knowledge base.
What makes Hawky’s Copilot different? It's trained on platform knowledge from Meta and Google, learns your unique brand DNA, and adapts to how you work.
Every answer is contextual.
Every output is actionable.
Everything happens in one conversation.
Creative Performance Breakdown
Select any ad and ask Hawky’s Copilot, "Why is this working?" Within seconds, you'll receive a detailed breakdown covering hook styles, visual hierarchy, emotional triggers, and audience fit. Hawky’s Copilot moves beyond surface-level metrics like CTR and CPC to reveal the creative patterns that actually drive conversions and ROAS.
AI Creative Generation
Generate on-brand visuals and copy in seconds. Hawky’s Copilot uses your brand library and proven platform best practices to create high-converting campaign assets. Every output aligns with your tone, visual identity, and the creative patterns that have historically performed well for your business.
Always Up-To-Date
Hawky’s Copilot comes equipped with constantly updated knowledge of Meta and Google's latest algorithm changes, policy updates, trending formats, and optimization frameworks. Ask about compliance requirements, platform-specific best practices, or upload your own expertise to get answers backed by current system intelligence.
Brand Knowledge Base
Build a personalized knowledge repository for your organization. Feed Hawky’s Copilot your winning creatives, brand guidelines, compliance requirements, and performance benchmarks. It learns your unique playbook and ensures every interaction reflects what makes your brand successful.
One-Click Executive Decks
Transform insights and reports into presentation-ready decks with a single click. Hawky’s Copilot automatically converts performance learnings, competitive intelligence, and creative breakdowns into beautifully structured presentations tailored for leadership reviews, client meetings, or team distributions.
Ask Copilot - Built for How You Work
Hawky’s Copilot adapts to different roles within your marketing organization:
For Performance Marketers:
"Which creative elements drive our best ROAS?"
"Build me 10 test variants optimizing for different audience segments"
"What's the pattern across our top 10% performing ads?"
For Leadership & Founders:
"What's working in our ads that we should double down on?"
"Give me a creative performance executive summary for our board deck"
For Creative Directors & Designers:
"Take this winning static and translate it to Spanish"
"Our CTR dropped 40% this week. Diagnose what changed"
"Give me 3 new ideas for UGC videos based on what has worked well"
What Else Is New
Meta Andromeda Audit
Meta's new Andromeda regulations penalize accounts with insufficient creative variation, leading to higher CPCs and reduced delivery. Our audit feature flags at-risk creatives and shows you exactly how to fix them using Hawky’s Copilot before your costs spike.
How it helps: Proactively address creative variation requirements before they impact campaign performance. Maintain optimal delivery and avoid costly penalties by ensuring your creative library meets Meta's diversity standards.
Now Live:
Weekly Competitor Alerts
Receive comprehensive breakdowns of competitor ad activity every week, including hook changes, messaging shifts, new CTAs and offers, campaign volume fluctuations, category expansion, and funnel distribution changes. See what competitors tested, what they scaled, and what they killed.
How it helps: Inform your creative strategy with real competitive intelligence. Identify market opportunities, avoid saturated positioning angles, and stay ahead of competitive moves instead of reacting to them after the fact.
Start Working Smarter with Hawky’s Copilot Today
November's launch represents a fundamental shift in how performance marketers interact with creative intelligence. Hawky’s Copilot brings analysis, generation, and strategy into one conversational interface, eliminating the friction between insight and action.
Ready to see what Hawky’s Copilot can uncover in your campaigns? Log into your Hawky’s dashboard and start exploring how conversational AI can transform your creative optimization workflow this quarter.
Ready to Stop Guessing and Start Winning with Creative Intelligence?
Company
Ready to Stop Guessing and Start Winning with Creative Intelligence?
Company
Ready to Stop Guessing and Start Winning with Creative Intelligence?
Company