Copilot

Your AI Performance Marketing Partner

Stop navigating dashboards. Stop piecing together insights manually. Get instant, grounded answers to every performance marketing question — and ship creatives, decks, and decisions out of the same conversation.

Trusted by 100+ brands and agencies

Amazon
Swiggy
Bhanzu
Snapdeal
Razorpay
TVS
WPP
Omnicom
Social Beat
Madison
IPG
Amazon
Swiggy
Bhanzu
Snapdeal
Razorpay
TVS
WPP
Omnicom
Social Beat
Madison
IPG
The differentiator

Every answer is grounded in your actual data.

Copilot doesn't guess. It reads your brand kit, every past winner, every competitor pattern, and every campaign read live. The breakdowns and recommendations are sourced from FeatherDB — the context layer that holds your brand's entire performance memory.

Copilot grounding an answer in account data — hook, hierarchy, message, audience fit panel
Analysis
Why did this hook outperform last week?
Creative
Generate 3 hero variants for our Q4 push.
Compliance
Audit my Meta policy compliance.
Strategy
Where is my CPL spiking, and why?
Competitive
Find competitor angles we haven't tested.
Deck
Turn last month into a board deck.
Platform
Brief me on Google's latest format updates.
Pre-launch
Score this creative before we launch.
Ask Copilot anything…
Performance · Creative · Strategy · Compliance
Ask Copilot anything…
Analysis
Why did this hook outperform last week?
Creative
Generate 3 hero variants for our Q4 push.
Compliance
Audit my Meta policy compliance.
Strategy
Where is my CPL spiking, and why?
Competitive
Find competitor angles we haven't tested.
Deck
Turn last month into a board deck.
Platform
Brief me on Google's latest format updates.
Pre-launch
Score this creative before we launch.
What you can ask

One conversation. Three answer formats.

Copilot isn't a generic chat surface. Each question hits the part of your account data that matters and ships back the right format — a breakdown, a creative, or a deck.

Copilot performance breakdown — hook, hierarchy, message, audience fit
01

Performance breakdown

Select any ad, ask why it's working. Copilot returns hook style, visual hierarchy, message, and audience fit — not just surface metrics.

Copilot generating on-brand creative variants
02

On-brand creative

Ask for variants and get platform-ready statics in seconds. Brand kit, tone, and historical winners baked in.

Copilot generating an executive deck
03

Executive deck

Turn the conversation into structured slides. Performance, competitive intel, recs — laid out for leadership review.

Why Copilot is stronger

The features other AI tools can't ship.

Five underlying capabilities behind every Copilot conversation. They're the reason a Copilot answer is grounded, current, and traceable — and a generic-AI answer isn't.

01

Citations on every answer

Trace any claim back to the campaign, winner, or competitor pattern it came from. No black box, no hallucinated stats — every line is sourced.

02

Platform playbooks updated continuously

Meta and Google algorithm shifts, policy changes, and format trends update centrally. Your conversation never references stale guidance.

03

Brand memory that compounds

Every conversation writes back to FeatherDB. What you teach Copilot today shapes how it answers next week — across every seat on the team.

04

Compliance and policy aware

Knows your category compliance rules and Meta and Google ad policies. Won't suggest a creative or claim that fails review at upload.

Grounded in FeatherDB, not the web.

Every Copilot answer pulls from your brand kit, past winners, and live campaign reads — sourced from FeatherDB. Generic AI tools pull from the public web and hope the answer fits your business. That's the difference the four capabilities on the left rest on.

Generic AI chat vs Copilot

Other tools answer.
Copilot thinks.

Generic AI tools answer with web-trained knowledge. Copilot answers with your brand kit, your past winners, your current campaign reads, and platform-current best practices — and turns those answers into creatives and decks in the same conversation.

Dimension
Generic AI chat
CopilotTHIS
Source of truth
Public web and training data. Generic answers.
Your brand kit, past winners, current campaign reads — sourced from FeatherDB.
Platform knowledge
Generic ad knowledge that drifts out of date.
Continuously updated Meta and Google playbooks, policies, and formats.
Creative analysis
Surface metrics. CTR, CPC, CPM.
Hook style, visual hierarchy, message, audience fit — the patterns behind conversions.
Outputs
Text answers only.
Answers, on-brand creatives, and exec-ready decks from one conversation.
Brand memory
None. Each chat restarts cold.
Every interaction builds the brand context. The next answer starts sharper.
Compliance
Suggests creatives that may fail policy review.
Knows your category rules and Meta and Google policies before it suggests.

Hawky helped us identify winning creative patterns across our ad library. With AI-powered fatigue alerts and automated variation generation, we cut iteration cycles in half and doubled the performance of our top-performing ads.

Performance Marketing Lead, Performance Marketing
at The Man Company

Creative performance

50%

Faster iteration cycles

Read full story
The Man Company

Frequently Asked Questions

What does Copilot need to get started?

Meta and Google account access, your brand kit, and any past creatives or performance data you want it to learn from. Most teams are answering live questions within a day of connecting.

Is it grounded in our actual account data?

Yes. Every answer pulls from your connected ad accounts, your brand kit, and your historical performance — not generic web knowledge. The sources are cited inline so you can trace any claim back to where it came from.

Can it generate creatives, or just answer questions?

Both. Ask for an analysis and you get one. Ask for a creative and Copilot generates on-brand variants using your library and the patterns that have worked. Same conversation, different output formats.

How does it stay current with platform changes?

Copilot ships with continuously updated platform playbooks. When Meta or Google changes an algorithm, policy, or format, the knowledge propagates without you having to retrain or reconfigure anything.

Who on the team can use it?

Performance marketers, creative leads, analysts, and execs. Same conversation surface, different angles — Copilot adapts the depth and format to who is asking.

How is it different from ChatGPT or Claude?

General assistants don't know your account, your brand, or this week's Meta policy update. Copilot is grounded in your data from the first message and stays current with platform changes — so the answer is specific to your business, not a generic best practice.

What about brand-sensitive data?

Your data stays in your workspace. Copilot uses it to ground answers and improve your private brand context — it is not used to train shared models or surface in any other workspace.

Hire your AI marketing copilot

Connect Meta and Google. Upload your brand. Start a conversation that knows your business as well as your team does.