Ad Library
Communities and resources for creative inspiration, competitor research, and ad swipe files.
The best creative research starts with what competitors are already running. This list collects the ad libraries, swipe-file communities, and competitor-research tools that let you study live ads across Meta, TikTok, Google, and beyond. Use them to pull real examples of hooks, formats, and offers before you brief your next round of creative.
Every resource here helps you answer the same question faster: what is working in my category right now. Pair them with Hawky to move from browsing competitor ads to systematically decoding why they win.
Official Tool
Meta Ad Library
Meta's official searchable database of all active ads running across Meta platforms.
Google Ads Transparency Center
Google's official ad transparency tool — see active ads by advertiser across Google properties.
TikTok Creative Center
TikTok's hub for top-performing ads, trending content, and creative inspiration.
Swipe File Tool
Apply these insights with Hawky
Hawky AI applies creative intelligence automatically across your ad library.
