Case Studies

In-depth analyses of successful campaigns across categories, channels, and company sizes.

Brand Marketing

How Nike rebuilt brand equity with purpose-driven creative and athlete storytelling.

Deep-dive into how Zomato uses humor, relatability, and cultural moments to dominate Indian social.

How boAt scaled from ₹0 to ₹3,000Cr using aggressive D2C performance and creator marketing.

How Sugar Cosmetics built a digital-first beauty brand with product reviews and performance ads.

How BharatPe used hyperlocal targeting and vernacular content to win India's merchant segment.

Community-driven creative strategy that turned pop culture into a high-converting ad formula.

How Urban Company acquires customers at scale using performance creative and trust signals.

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