X (Twitter) Creators

Real-time marketing insights, hot takes, and campaign breakdowns from top creators on X.

X moves faster than any other channel in marketing. The creators in this list break down winning ads within hours of them going live, flag platform changes before the official announcements, and argue creative strategy in public where you can learn from both sides. This is where you catch a shift in what works on Meta and TikTok before it reaches the newsletters.

Follow this list to turn your timeline into a real-time creative research tool. Each account here consistently posts teardowns, hooks, and spend takeaways you can test the same week.

Performance Marketing

Alex Garcia

Daily takes on ad creative, copywriting, and DTC marketing performance from a practitioner's view.

DTCCreativeCopywriting

Business & Growth

Shaan Puri

Breakdowns of trending businesses, growth tactics, and founder playbooks — delivered daily.

BusinessGrowthPlaybooks

D2C Marketing

Nik Sharma

Real-time DTC marketing insights, ad creative breakdowns, and brand-building frameworks.

DTCCreativeBrand

PPC & Paid Search

Ed Leake

Practical PPC advice, Google Ads tactics, and performance marketing commentary from an agency veteran.

PPCGoogle AdsAgency

E-commerce & Ads

Brett Curry

YouTube Ads and e-commerce advertising expert sharing tactical frameworks and case studies.

YouTube AdsE-commerceTactics

Meta Ads

Andrew Foxwell

Paid social expert sharing Meta Ads strategy, creative testing frameworks, and industry trends.

Meta AdsCreative TestingPaid Social

Digital Strategy

Tom Shapiro

Marketing strategy and digital growth insights for performance-driven brands.

StrategyDigital GrowthBrand

Email Marketing

Val Geisler

Email strategist sharing teardowns, frameworks, and lifecycle marketing insights.

EmailLifecycleTeardowns

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