Your best work is the first version. The rest is logistics.
Hawky takes the logistics — every size, every cut, every language you sell in — and hands back which element actually earned the result. The concept stays with your team.
Then every shape the media plan asked for.
Not resized. Re-laid out — the headline, the badge and the button each move to fit the frame they are in. Shown here at true relative proportion.
Story9:16
Feed portrait4:5
Feed square1:1
Display2:1And the same ad in seven languages.
Cars24. One EMI concept, four placements, seven languages — all published.
And when the brief is a film?
You approve the scene. The script, the shot direction and the edit come back together, cut for the placement. Four clients, four finished films, playing here.
Four published client films, four different brands, playing at full length.
Why did this one win?
Not “it got a 4.1 ROAS”. Which element carried it, where it sits against everything else the account ran, and what to keep in the next brief.
The Man Company. Published Father’s Day creative.
Scored against the 42 creatives this account ran in the last 30 days.
Hook, first two seconds91 The occasion line lands before the product does.
Visual hierarchy84 Headline, then the hands, then the bottle. One reading order.
Message density58 Two claims running at once. The single-claim cuts test better.
CTA clarity88 One button, verb first, highest contrast element in frame.
For the next brief: keep the occasion line and the single CTA, drop the second claim.
The ad is real and published. The panel is sample-account output, shown to illustrate the format of the answer.
“Instead of guessing what works, we now know exactly which elements drive performance, and we build from there.”
Chirag AroraSenior Graphic Designer, The Man CompanyCreative performanceover 3 months
Less iteration timeongoing
Campaign launch velocityquarterly
Send us one approved concept.
Connect Meta or Google, hand over a concept your team already signed off, and see what comes back.
Frequently Asked Questions
Does this replace my creative team?
No. It takes the production work — resizes, cuts, localisations, versioning. Concepts, art direction and brand calls stay with your team.
Will it stay on brand?
You set the brand rules once — fonts, colours, logo usage, tone, mandatory disclaimers — and they are applied at render on every variant. It scales the system you built rather than inventing a new one.
How many creatives, and how often?
You set a standing cadence rather than filing one-off requests. The Cars24 team runs it at roughly a thousand creatives a month across their live catalogue.
Does it make video?
Yes. The four films above are client work. You approve the scene; script, shot direction and the finished edit come back together.
Which channels?
Meta and Google today, sized and formatted per placement, with performance read back against each creative.
