How Borosil advertises
1,025 public ads run by Borosil And You, with 286 still live. Mostly about Kitchen appliances.
Nov 24, 2022 → Aug 20, 2026· Meta ad library
Key learnings
Read from Borosil's own figures against the other 7 Home Interiors, Furniture & Decor brands here.
Its output runs well above the category.
1,025 ads, 2.0× the category median of 501, which places it 4th of 13.
One hook does the heavy lifting.
“FLAT 20% OFF” runs across 35 creatives, with BIG BOROSIL SALE (28), NO STOVE? NO PROBLEM. (25) behind it.
The offer stack is discount, not product.
53% of its classified creative leads on a discount against 40% on category value. Top offers: Up to 25% OFF (60), UP TO 50% OFF (38), EXTRA 5% OFF (32).
The ask barely varies.
93% of its ads end on “Shop now”, ahead of See details (38), Visit Instagram profile (10).
What the ads are about.
Kitchen Appliances leads at 358 creatives, ahead of Drinkware & Bottles (281), Serveware & Tableware (219).
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Borosil runs 46% video against 54% static, in line with the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 86% of 1,025 ads that carried this field.
Format
Video against static, across everything it has run.
468 video · 557 static · 4% via a creator page
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Borosil ad runs 31 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week319
- 1–4 weeks386
- 1–3 months319
- Over 3 months1
4 shown · 1,025 ads across them
Based on the 72% of 1,025 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
1,263 ad variants across 1,025 creatives
What it says
Its most repeated opening line is "FLAT 20% OFF", used on 35 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- FLAT 20% OFF35
- BIG BOROSIL SALE28
- NO STOVE? NO PROBLEM.25
- This isn’t just a kettle. It’s a mini kitchen.24
- FLAT 35% OFF18
- UP TO 25% OFF16
- FLAT 50% OFF15
- UP TO 40% OFF15
8 shown · 176 ads across them
Offers
The deal being put in front of the buyer.
- Up to 25% OFF60
- UP TO 50% OFF38
- EXTRA 5% OFF32
- UP TO 50% OFF + EXTRA 5% OFF30
- FLAT 20% OFF27
- FLAT 35% OFF25
6 shown · 212 ads across them
Based on the 86% of 1,025 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Price-anchoring with slashed mrp vs sale price57
- Price-anchoring with discount offer55
- Price-anchoring with flat discount30
- Product versatility emphasized with discount19
- Problem-solving for cooking convenience18
- Highlight convenience and discount offer.9
6 shown · 188 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Fear of missing out106
- Convenience63
- Aspiration for convenience62
- Value for money57
- Excitement35
- Problem-solving30
6 shown · 353 ads across them
Based on the 40% of 1,025 ads that carried this field.
Hook type
How the opening earns the next second.
- Offer / Price323
- Feature / Product209
- Benefit / Value155
- Problem-Solution98
- Curiosity71
- Speed / Convenience7
6 shown · 863 ads across them
Based on the 86% of 1,025 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Kitchen appliances358
- Drinkware & bottles281
- Serveware & tableware219
- Kitchen & dining160
- Lunch boxes & on-the-go essentials120
- Cookware & bakeware88
- Storage & organization79
7 shown · 1,305 ads across them
Named products
The specific things it puts in the ad.
- BOROSIL94
- Borosil33
- LARAH21
- Borosil multi-functional kettle19
- Borosil portable cooking appliance18
- Borosil Electric Cookware16
- Quick Multipurpose Kettle15
7 shown · 216 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now946
- See details38
- Visit Instagram profile10
- Watch more8
- Sign up5
- Apply now5
6 shown · 1,012 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- myborosil.com1,005
- instagram.com10
2 shown · 1,015 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 86% of 1,025 ads that carried this field.
The work
The 12 ads Borosil reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (5)
Top static creatives (7)
How the rest of Home Interiors, Furniture & Decor advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Frido | 5,992 | 13% | 84% | 9% | 31d |
| Solara | 2,673 | 29% | 53% | 50% | 30d |
| Wakefit | 1,772 | 29% | 53% | 47% | 58d |
| Borosil | 1,025 | 28% | 46% | 12% | 31d |
| IKEA | 933 | 61% | 23% | 11% | 65d |
| Home essentials | 639 | 10% | 93% | 21% | 87d |
| Ellementry | 602 | 9% | 13% | 12% | 28d |
| Emma Mattress | 400 | 8% | 83% | 47% | 47d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 1,025 public Meta ad-library records for Borosil And You, first seen Nov 24, 2022 through Aug 20, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 72% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Home Interiors, Furniture & Decor brands in this library, not an external benchmark.
