How ZunRoof advertises
139 public ads run by ZunRoof, with 103 still live. Mostly about Home.
May 7, 2019 → Jun 28, 2026· Meta ad library
Key learnings
Read from ZunRoof's own figures against the rest of the library here.
One hook does the heavy lifting.
“The video opens with a stark comparison: a house without solar panels experiences a power outage during a thunderstorm, while a house with ZunRoof solar panels remains brightly lit. This is immediately followed by a split-screen showing a man stressed by a large electricity bill contrasted with a happy man enjoying consistent power thanks to ZunRoof.” runs across 25 creatives, with The video immediately presents a problem: a house suffering a power outage during a storm and a man worried about a high electricity bill. This is contrasted with a solar-powered house and a happy man, setting up the problem-solution narrative within the first few seconds. (16), The video opens with a city night scene, where lightning flashes over houses, suggesting potential power issues or environmental concerns, quickly contrasting with a solar-panel-equipped house. (16) behind it.
It sells the category, not a deal.
91% of its classified creative leads on value and only 0% on a discount. What discounting there is: Free Maintenance (4), Free Maintainance (2).
The ask barely varies.
79% of its ads end on “Get offer”, ahead of Learn More (13), Learn more (9).
Most of the library is still live.
103 of 139 ads (74%) were still running when this was built, so it reads as what the brand is doing now.
Much of the library is not in English.
46% of its ads run in another language, across 4 in total.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
ZunRoof runs 76% video against 24% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 90% of 139 ads that carried this field.
Format
Video against static, across everything it has run.
106 video · 33 static
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output rose in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical ZunRoof ad runs 1321 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week103
- 1–3 months6
- Over 3 months30
3 shown · 139 ads across them
Based on the 26% of 139 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
981 ad variants across 139 creatives
What it says
Its most repeated opening line is "The video opens with a stark comparison: a house without solar panels experiences a power outage during a thunderstorm, while a house with ZunRoof solar panels remains brightly lit. This is immediately followed by a split-screen showing a man stressed by a large electricity bill contrasted with a happy man enjoying consistent power thanks to ZunRoof.", used on 25 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- The video opens with a stark comparison: a house without solar panels experiences a power outage during a thunderstorm, …25
- The video immediately presents a problem: a house suffering a power outage during a storm and a man worried about a high…16
- The video opens with a city night scene, where lightning flashes over houses, suggesting potential power issues or envir…16
- Lightning striking over a house, implying power outages or high electricity bills, contrasted with a solar-powered house…9
- Generate free electricity for 25 years6
- India's #1 Choice5
- With ZunRoof you can make money from the sun and live a life without electricity bills.4
- GENERATE FREE ELECTRICITY FOR 25 YEARS4
8 shown · 85 ads across them
Offers
The deal being put in front of the buyer.
- Free Maintenance4
- Free Maintainance2
- FREE MAINTAINANCE1
3 shown · 7 ads across them
Based on the 33% of 139 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Educational and benefit-driven, focusing on how zunroof's solar solutions solve real-world problems and provid…25
- Educational and benefit-driven, focusing on solving energy problems through sustainable technology.16
- Educational and benefit-driven, focusing on solving consumer pain points and promoting long-term value.16
- Educational and value-led, focusing on providing detailed information about the product and its tangible benef…9
- Benefit-led messaging7
- Brand leadership4
6 shown · 77 ads across them
Hook type
How the opening earns the next second.
- Benefit / Value8
- Problem-Solution3
2 shown · 11 ads across them
Based on the 8% of 139 ads that carried this field.
What it sells
The ask is almost always "Get offer".
Product categories
The kind of thing being advertised, as classified on each creative.
- Home125
- Commercial86
- Housing societies1
3 shown · 212 ads across them
Named products
The specific things it puts in the ad.
- ZunRoof8
- zunroof2
- Zunroof1
3 shown · 11 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Get offer99
- Learn More13
- Learn more9
- Apply now4
4 shown · 125 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- zunroof.com99
- fb.me8
2 shown · 107 ads across them
The work
The 12 ads ZunRoof reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (10)
Top static creatives (2)
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 139 public Meta ad-library records for ZunRoof, first seen May 7, 2019 through Jun 28, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 26% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 198 brands in this library, not an external benchmark.
