How Healthians advertises
764 public ads run by Healthians, with 431 still live. Mostly about Health screening.
Dec 8, 2025 → Aug 20, 2026· Meta ad library
Key learnings
Read from Healthians's own figures against the other 6 Healthcare, Clinics & Diagnostics brands here.
One hook does the heavy lifting.
“Make India Healthy Full Body Checkup Package Now with Vitamin B12 Test just at ₹149” runs across 43 creatives, with BUY 1 GET 1 FREE (42), ₹349 ONLY (37) behind it.
The offer stack is discount, not product.
78% of its classified creative leads on a discount against 21% on category value. Top offers: just at ₹149 (76), ₹349 ONLY (69), ₹149 Only (41).
It holds on to static.
82% static against 39% for the category, on 624 static creatives.
This is app-install media.
65% of its links point at an app store rather than its own site, across 763 classified destinations.
Most of the library is still live.
431 of 764 ads (56%) were still running when this was built, so it reads as what the brand is doing now.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Healthians runs 18% video against 82% static, below the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 100% of 764 ads that carried this field.
Format
Video against static, across everything it has run.
140 video · 624 static
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Healthians ad runs 70 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week433
- 1–3 months287
- Over 3 months44
3 shown · 764 ads across them
Based on the 44% of 764 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
2,468 ad variants across 764 creatives
What it says
Its most repeated opening line is "Make India Healthy Full Body Checkup Package Now with Vitamin B12 Test just at ₹149", used on 43 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- Make India Healthy Full Body Checkup Package Now with Vitamin B12 Test just at ₹14943
- BUY 1 GET 1 FREE42
- ₹349 ONLY37
- हर महीने ₹1 लाख तक कमाने का एक स्मार्ट तरीका.23
- LOW ENERGY? CONSTANT FATIGUE?23
- Double the reason to PRIORITISE YOUR HEALTH.22
- Limited Time Offer FLAT 80% OFF20
- The one who stands for unconditional care, DESERVES CARE TOO!19
8 shown · 229 ads across them
Offers
The deal being put in front of the buyer.
- just at ₹14976
- ₹349 ONLY69
- ₹149 Only41
- ₹149 ONLY40
- ₹1000 Promo Cash on registration40
- ₹300 Loyalty Cash after first booking completion40
6 shown · 306 ads across them
Based on the 100% of 764 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Price-anchoring with affordable health checkup110
- Price-anchoring with slashed mrp vs sale price86
- Price-anchoring with affordable diagnostic services28
- Price-anchoring with affordable health checkup offer23
- Financial incentive with promo and loyalty cash22
- Problem-solution framing with a focus on self-care importance, followed by a value-for-money offer and detaile…18
6 shown · 287 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Affordability161
- Health-consciousness111
- Health awareness73
- Health consciousness66
- Aspiration for better health65
- Value for money61
6 shown · 537 ads across them
Based on the 82% of 764 ads that carried this field.
Hook type
How the opening earns the next second.
- Offer / Price345
- Problem-Solution205
- Benefit / Value204
- Speed / Convenience5
- Feature / Product3
- Curiosity2
6 shown · 764 ads across them
Based on the 100% of 764 ads that carried this field.
What it sells
The ask is almost always "Install now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Health screening494
- Preventive health checkups474
- Full body checkups436
- At-home diagnostics335
- Diagnostics325
- Diagnostic laboratory services296
- Preventive healthcare265
7 shown · 2,625 ads across them
Named products
The specific things it puts in the ad.
- Healthians Labs84
- Vital Health Checkup67
- Ayushman Health Checkup57
- Full Body Checkup Package37
- Vital Health Check-Up29
- Early Fever Package29
- Healthians Digital Lab Franchise27
7 shown · 330 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Install now436
- Book now289
- Apply now36
- Contact us1
- See details1
- Visit Instagram profile1
6 shown · 764 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- play.google.com464
- fb.me262
- apps.apple.com17
- itunes.apple.com16
- healthians.com3
- instagram.com1
6 shown · 763 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 100% of 764 ads that carried this field.
The work
The 4 ads Healthians reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top static creatives (4)
How the rest of Healthcare, Clinics & Diagnostics advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| VLCC | 6,893 | 19% | 19% | 65% | 167d |
| Kolorshealthcare | 850 | 89% | 38% | 52% | 30d |
| Healthians | 764 | 56% | 18% | 54% | 70d |
| Elevate Now | 605 | 67% | 87% | 48% | 13d |
| Function Health | 396 | 100% | 56% | 17% | — |
| Orange Health | 317 | 84% | 68% | 32% | 116d |
| HealthifyMe | 203 | 96% | 95% | 29% | 24d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 764 public Meta ad-library records for Healthians, first seen Dec 8, 2025 through Aug 20, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 44% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 7 Healthcare, Clinics & Diagnostics brands in this library, not an external benchmark.
