How HealthifyMe advertises
203 public ads run by HealthifyMe, with 194 still live. Mostly about Weight loss.
Mar 30, 2026 → Aug 19, 2026· Meta ad library
Key learnings
Read from HealthifyMe's own figures against the other 6 Healthcare, Clinics & Diagnostics brands here.
It advertises sparingly for its category.
203 ads against a category median of 685, so what it does run is worth reading closely.
One product carries the library.
Healthify appears in 153 creatives, 75% of everything HealthifyMe ran, ahead of HealthifyMe (30), HealthifyRx (15).
One hook does the heavy lifting.
“I was around 94 kg” runs across 15 creatives, with I was at my highest weight of 75 kg (14), I have lost 11 kg in mere (12) behind it.
It sells the category, not a deal.
99% of its classified creative leads on value and only 1% on a discount. What discounting there is: ₹799 (2), Doctor reviews (1).
It is a video-first advertiser.
95% video against 48% across the rest of Healthcare, Clinics & Diagnostics, on 192 video creatives.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
HealthifyMe runs 95% video against 5% static, above the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 100% of 203 ads that carried this field.
Format
Video against static, across everything it has run.
192 video · 11 static
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical HealthifyMe ad runs 24 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week195
- 1–4 weeks7
- 1–3 months1
3 shown · 203 ads across them
Based on the 4% of 203 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
320 ad variants across 203 creatives
What it says
Its most repeated opening line is "I was around 94 kg", used on 15 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- I was around 94 kg15
- I was at my highest weight of 75 kg14
- I have lost 11 kg in mere12
- I was 85 kg.7
- From XXXL, I am back to size M.6
- Walk Into Your New Self5
- I was 70 kg when I started5
- Calories in two samosas4
8 shown · 68 ads across them
Offers
The deal being put in front of the buyer.
- ₹7992
- Doctor reviews1
- with any Premium Plan1
- Report in 48 hours1
- Call with an expert1
- ₹799 (originally ₹2500)1
6 shown · 7 ads across them
Based on the 100% of 203 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- User testimonial showcasing effortless weight loss and smart nutrition tracking12
- Social proof through user testimonials and before-after transformations10
- Social proof and before-after transformation10
- Social proof through multiple user testimonials and before-after transformations9
- Social proof through user testimonials and before-after transformations.8
- Social proof through user testimonials and before-and-after transformations7
6 shown · 56 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Aspiration for transformation8
- Confidence building4
- Self-improvement2
- Aspiration for self-improvement2
- Confidence2
- Aspiration1
6 shown · 19 ads across them
Based on the 11% of 203 ads that carried this field.
Hook type
How the opening earns the next second.
- Problem-Solution98
- Benefit / Value92
- Social Proof8
- Curiosity3
- Feature / Product2
5 shown · 203 ads across them
Based on the 100% of 203 ads that carried this field.
What it sells
The ask is almost always "Install now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Weight loss191
- Health coaching94
- Fitness & wellness84
- Calorie & nutrition tracking40
- Personalized nutrition36
- Metabolic health24
6 shown · 469 ads across them
Named products
The specific things it puts in the ad.
- Healthify153
- HealthifyMe30
- HealthifyRx15
- HealthifyPro12
- GLP-1 Weight Loss Programme5
- Healthify Snap4
- Healthify app4
7 shown · 223 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Install now168
- Learn more13
- Apply now9
- Shop now6
- Book now5
- Contact us2
6 shown · 203 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- itunes.apple.com135
- play.google.com33
- form.healthifyme.com15
- eligibility.healthify.com9
- joinhealthify.com6
- diagnostic.healthifyme.com5
6 shown · 203 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 100% of 203 ads that carried this field.
The work
The 12 ads HealthifyMe reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (12)
How the rest of Healthcare, Clinics & Diagnostics advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| VLCC | 6,893 | 19% | 19% | 65% | 167d |
| Kolorshealthcare | 850 | 89% | 38% | 52% | 30d |
| Healthians | 764 | 56% | 18% | 54% | 70d |
| Elevate Now | 605 | 67% | 87% | 48% | 13d |
| Function Health | 396 | 100% | 56% | 17% | — |
| Orange Health | 317 | 84% | 68% | 32% | 116d |
| HealthifyMe | 203 | 96% | 95% | 29% | 24d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 203 public Meta ad-library records for HealthifyMe, first seen Mar 30, 2026 through Aug 19, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 4% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 7 Healthcare, Clinics & Diagnostics brands in this library, not an external benchmark.
