How KTM advertises
123 ads in twelve months on Meta, taken apart: the hooks it repeats, the offers it keeps buying, and a single line it ran 21 times.
KTM launched 123 ads in the twelve months to 2026-08-24, averaging 25 launches a month, of which 23 were live at the time of this report. Its creative runs 2% video, leads with learn more, and puts most of its weight behind KTM 160 Duke.
Counts are ads launched in the window and include DPA, DCO and search ads.
A year of output
KTM launched ads in 5 of the 5 months tracked, averaging 25 a month. It peaked at 58 in Jan 26, more than double its own average: output arrives in bursts around launches and the festive quarter rather than as a steady stream.
Launch velocity
Ads launched per month.
Format mix
2% video against a 33% category average.
Funnel stage
80% bottom-funnel, 0% top.
Top static creatives
23 of KTM's 123 ads were live at the time of this report: 18.7%, well above the category's 6.1%. The platform flagged no creatives as scaling or retiring in this window.
The image ads carrying KTM's most-used hooks and offers.
Ranking basis: the source carries no per-creative spend, impressions or click data, so “top” means most representative of what KTM actually runs. Creatives are ordered by how many ad copies reused them where the platform reports that, then by how often the hook, offer or product they carry appears across the library, then by whether they are still live.
What its hooks are built on
KTM's most-used opening lines, ranked by how many creatives carry each one.
| Hook | Creatives |
|---|---|
| 160 Duke - ₹4,999 EMI | 21 |
| EXPERIENCE THE NEW KTM 160 DUKE ON TRACK | 8 |
| Full-Size Duke Attitude | 8 |
| Street Power Done Right | 5 |
| Lightweight KTM 160 Duke | 5 |
| TIME TO #GETDUKED | 4 |
| ALL-NEW KTM 160 DUKE | 4 |
| Most powerful 160 | 4 |
| Duke Muscle. Entry Price. | 4 |
| Ride Smarter At Speed | 3 |
The offer stack
88% of KTM's offer-tagged creatives carry a price or a finance term: EMI, down payment, processing fee, interest rate, GST benefit or cashback. 66% of all its creatives are discount-led, 1st heaviest of 10 brands here.
| Offer | Creatives |
|---|---|
| ₹4,999 EMI | 22 |
| Downpayment: ₹9999 | 10 |
| Price: ₹1.93L | 6 |
| EMI starting ₹5999 | 6 |
| Chance to ride with Dani Pedrosa | 5 |
| Price ₹1.70L | 5 |
| EMI ₹4,999 | 5 |
| EMI: ₹5999/- | 5 |
| ₹1.70L price | 4 |
| Price: ₹2.12L | 4 |
Funnel, approach and emotional pitch
80% of its creatives are bottom-funnel and 0% top-funnel, against a category average of 57% bottom-funnel. Brand storytelling accounts for 3% of its creative, below the 11% category norm.
Creative approach
31% value-led against 66% discount-led.
The emotional pitch
The register the brand keeps returning to underneath the offer.
This is about half of what Hawky sees
This page covers KTM's hooks, offers, format, funnel and emotional pitch. The full competitor report adds its USPs, keywords, product features, creative longevity and every one of the 123 ads behind these numbers.
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Where the spend points
KTM 160 Duke takes 57% of KTM's creative on its own, and its top three products together account for 101%. Spend is concentrated: a small part of the range carries the advertising.
| Product | Creatives |
|---|---|
| KTM 160 Duke | 70 |
| KTM 250 Duke | 27 |
| KTM 200 Duke | 27 |
| KTM 390 Duke | 13 |
| KTM 390 Adventure | 10 |
| KTM 250 Adventure | 2 |
| Others | 1 |
Where it sends the click
KTM leads with “Learn more” (12 creatives). Most of its traffic lands on its own product and model pages.
| Destination | Creatives |
|---|---|
| www.ktmindia.com/pro-experience/orange-xp | 8 |
| www.ktmindia.com/pro-experience/adventure/rally | 4 |
How other two-wheeler and EV brands advertise
Every other brand in the library, measured over the same twelve months from the same public sources. Open any one for its hooks, offers, funnel mix and top creatives.
Aprilia
Bajaj Auto
Honda 2-Wheelers
Yamaha
Bajaj Chetak
Suzuki
Triumph
Ampere
KawasakiSee this for any brand
Hawky reads a category's live creative and tells you what to do about it.
Sourced from the public Meta ad library for Aug 24, 2025 → Aug 24, 2026. Counts are of ads launched in that window and include dynamic product ads (DPA), dynamic creative optimisation (DCO) and search ads. A dashboard view with any of those filters switched on will report fewer ads for the same brand and month. Counts reflect what was publicly visible at pull time. Creatives remain the property of KTM and are shown for analysis. Spend and results are not public and are not inferred. Funnel stage, hook type and emotional appeal are model-assigned and applied identically to every brand in the library.
