How Ampere advertises
89 ads in twelve months on Meta, taken apart: the hooks it repeats, the offers it keeps buying, and a single line it ran 11 times.
Ampere launched 89 ads in the twelve months to 2026-08-24, averaging 10 launches a month, of which 58 were live at the time of this report. Its creative runs 0% video, leads with shop now, and puts most of its weight behind Nexus. Its hooks lean on Offer / Price 43%, Benefit / Value 34%, Feature / Product 15%.
Counts are ads launched in the window and include DPA, DCO and search ads.
A year of output
Ampere launched ads in 9 of the 9 months tracked, averaging 10 a month. It peaked at 60 in Apr 26, more than double its own average: output arrives in bursts around launches and the festive quarter rather than as a steady stream.
Launch velocity
Ads launched per month.
Format mix
0% video against a 33% category average.
Funnel stage
94% bottom-funnel, 0% top.
Top static creatives
58 of Ampere's 89 ads were live at the time of this report: 65.2%, well above the category's 6.1%. The platform flagged no creatives as scaling or retiring in this window.
The image ads carrying Ampere's most-used hooks and offers.
Ranking basis: the source carries no per-creative spend, impressions or click data, so “top” means most representative of what Ampere actually runs. Creatives are ordered by how many ad copies reused them where the platform reports that, then by how often the hook, offer or product they carry appears across the library, then by whether they are still live.
What its hooks are built on
43% of Ampere's hooks open with offer / price, followed by benefit / value at 34%. More than a third lead with a number, so the opening frame is usually a price rather than a reason to want the bike.
The lines it opens with
The categories above, as Ampere actually writes them. Ranked by how many creatives carry the line.
| Hook | Creatives |
|---|---|
| NOW WITH SAVINGS UP TO ₹8,000* | 11 |
| NOW WITH SAVINGS UP TO ₹6,000* | 11 |
| MEGA EXCHANGE OFFER | 9 |
| An electric opportunity to PARTNER with Ampere | 8 |
| AMPERE PARTNER बनने का सुनहरा मौका | 6 |
| Own Ampere EV now and enjoy ₹5,000 subsidy before the limited-time offer ends soon | 1 |
| Get up to ₹17,000 off on Ampere Nexus this New Year | 1 |
| Time’s Running Out! | 1 |
| Save up to ₹17,000 on Ampere Nexus. | 1 |
| Low Running Cost Scooters | 1 |
The offer stack
98% of Ampere's offer-tagged creatives carry a price or a finance term: EMI, down payment, processing fee, interest rate, GST benefit or cashback. 48% of all its creatives are discount-led, 4th heaviest of 10 brands here.
| Offer | Creatives |
|---|---|
| Buyback Offer up to ₹20,000 | 9 |
| Additional Benefits up to ₹16,000 | 9 |
| Savings up to ₹6,000* | 8 |
| ₹8,000* | 6 |
| Savings up to ₹8,000* | 5 |
| ₹6,000* | 3 |
| Get up to ₹17,000 off | 2 |
| ₹58,999 | 2 |
| Additional benefits of ₹16,000 | 1 |
| ₹5,000 subsidy | 1 |
Funnel, approach and emotional pitch
94% of its creatives are bottom-funnel and 0% top-funnel, against a category average of 57% bottom-funnel. Brand storytelling accounts for 7% of its creative, below the 11% category norm.
Creative approach
45% value-led against 48% discount-led.
This is about half of what Hawky sees
This page covers Ampere's hooks, offers, format, funnel and emotional pitch. The full competitor report adds its USPs, keywords, product features, creative longevity and every one of the 89 ads behind these numbers.
Any public advertiser · Meta ad library
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Where the spend points
Nexus takes 63% of Ampere's creative on its own, and its top three products together account for 120%. Spend is concentrated: a small part of the range carries the advertising.
| Product | Creatives |
|---|---|
| Nexus | 56 |
| Magnus Grand | 26 |
| Magnus Neo | 25 |
| Others | 17 |
| Reo 80 | 15 |
| Magnus G Max | 3 |
Where it sends the click
Ampere leads with “Shop now” (22 creatives). A meaningful share of its traffic goes to social profiles and messaging rather than a product page: a conversational path rather than a form.
How other two-wheeler and EV brands advertise
Every other brand in the library, measured over the same twelve months from the same public sources. Open any one for its hooks, offers, funnel mix and top creatives.
Aprilia
Bajaj Auto
Honda 2-Wheelers
Yamaha
Bajaj Chetak
Suzuki
Triumph
KTM
KawasakiSee this for any brand
Hawky reads a category's live creative and tells you what to do about it.
Sourced from the public Meta ad library for Aug 24, 2025 → Aug 24, 2026. Counts are of ads launched in that window and include dynamic product ads (DPA), dynamic creative optimisation (DCO) and search ads. A dashboard view with any of those filters switched on will report fewer ads for the same brand and month. Counts reflect what was publicly visible at pull time. Creatives remain the property of Ampere and are shown for analysis. Spend and results are not public and are not inferred. Funnel stage, hook type and emotional appeal are model-assigned and applied identically to every brand in the library.
