How Shaya advertises
225 public ads run by Shaya, with 55 still live. Mostly about Earrings.
May 4, 2026 → Aug 13, 2026· Meta ad library
Key learnings
Read from Shaya's own figures against the other 7 Jewellery brands here.
It advertises sparingly for its category.
225 ads against a category median of 1,873, so what it does run is worth reading closely.
One hook does the heavy lifting.
“BUY 1 GET 1 FREE” runs across 19 creatives, with Flat 20% Off (10), Flat 50% Off (9) behind it.
The offer stack is discount, not product.
59% of its classified creative leads on a discount against 29% on category value. Top offers: Buy 1 Get 1 Free (19), Upto 50% Off (16), Flat 20% Off (10).
Creative turns over fast.
55% of its dated ads ran under a week and the average life is 15 days, against 25 for the category.
It holds on to static.
84% static against 60% for the category, on 188 static creatives.
Every figure is a count from the analysed creatives, not an estimate.
What it makes
Shaya runs 16% video against 84% static, below the 47% category average across the 198 brands in this library.
Creative category
What the ad is fundamentally doing: leading on the category's value, on a discount, or on a story.
Based on the 47% of 225 ads that carried this field.
Format
Video against static, across everything it has run.
37 video · 188 static
Languages it advertises in
Content language of the ad, as classified on each creative.
How much it ships
New ads first seen each month. Output fell in the most recent month on record.
New ads per month
Ads counted in the month they were first seen, so a spike is new work rather than continued spend.
Of those, still running
How much of each month's output is still in market. A rising tail means recent work survived.
How long an ad lasts
The typical Shaya ad runs 15 days from first to last sighting. Longevity is how creative fatigue shows up in public data: neither it nor reuse is a performance metric.
Run length
How long each ad stayed up, from first to last sighting. Short runs mean fast creative turnover.
- Under a week94
- 1–4 weeks99
- 1–3 months32
3 shown · 225 ads across them
Based on the 76% of 225 ads that carried this field.
Reuse
A creative that ran under more than one ad. The source reports no spend, so this is the only signal of conviction in it.
235 ad variants across 225 creatives
What it says
Its most repeated opening line is "BUY 1 GET 1 FREE", used on 19 ads. These are the hooks it keeps coming back to.
Opening lines
The hook the creative leads with, most repeated first.
- BUY 1 GET 1 FREE19
- Flat 20% Off10
- Flat 50% Off9
- 9
- Cute Rings7
- PICHWAI A Timeless Art Reimagined in 925 Silver6
- Upto 50% Off6
- Big Sale Alert Upto 50% Off5
8 shown · 71 ads across them
Offers
The deal being put in front of the buyer.
- Buy 1 Get 1 Free19
- Upto 50% Off16
- Flat 20% Off10
- Flat 50% Off9
- BUY 1 GET 1 FREE on Silver Jewellery3
- Flat 30% Off2
6 shown · 59 ads across them
Based on the 47% of 225 ads that carried this field.
Messaging angle
The primary approach the ad takes.
- Price-anchoring with slashed mrp vs sale price14
- Price-anchoring with discount offer10
- Highlighting a gifting-focused discount8
- Product aesthetic appeal7
- Highlighting a buy 1 get 1 free deal7
- Artistic inspiration and craftsmanship showcase6
6 shown · 52 ads across them
Emotional appeal
Model-assigned, not a platform field.
- Aspiration for elegance22
- Fear of missing out17
- Excitement for offers13
- Aspiration for luxury lifestyle12
- Value for money12
- Joy of gifting8
6 shown · 84 ads across them
Based on the 30% of 225 ads that carried this field.
Hook type
How the opening earns the next second.
- Offer / Price57
- Feature / Product34
- Curiosity9
- Urgency / Scarcity5
4 shown · 105 ads across them
Based on the 47% of 225 ads that carried this field.
What it sells
The ask is almost always "Shop now".
Product categories
The kind of thing being advertised, as classified on each creative.
- Earrings68
- Necklaces58
- Rings41
- Bracelets39
- Pendants10
- Bangles4
- Hand harnesses1
7 shown · 221 ads across them
Named products
The specific things it puts in the ad.
- PICHWAI collection6
- Nitya4
- SHAYA3
- Shaya2
- Nitya Temple Jewellery2
- SHAYA by CARATLANE2
6 shown · 19 ads across them
Call to action
The button the ad ends on — the single clearest statement of what it wants.
- Shop now218
- Book now3
- Visit Instagram profile2
- See details2
4 shown · 225 ads across them
Where it sends the click
Destination host, with tracking parameters stripped.
- caratlane.com162
- fb.com26
- shayabycaratlane.com25
- shayabycaratlane.in4
- heyshaya.com2
- instagram.com2
6 shown · 221 ads across them
What it is trying to do
The source carries no funnel stage. It does carry a coarser read on each ad's intent, and only on some of them.
Performance against brand
Whether the ad chases a conversion or builds awareness. Model-assigned, and only on the ads that carried it.
Based on the 47% of 225 ads that carried this field.
The work
The 12 ads Shaya reused most, deduplicated by content hash so the same artwork never appears twice. The most-reused creative is the only signal of consequence the source carries: nothing here is a performance ranking, because no spend, impression or click data exists in a public ad library.
Top video creatives (5)
Top static creatives (7)
How the rest of Jewellery advertises
The biggest advertisers in this category on the same measures. Every one has its own page.
| Brand | Ads | Live | Video | Reused | Typical run |
|---|---|---|---|---|---|
| Indriya | 8,957 | 3% | 22% | 19% | 40d |
| Kushals | 7,291 | 21% | 52% | 69% | 22d |
| Mia by Tanishq | 4,359 | 16% | 20% | 29% | 8d |
| Palmonas | 3,840 | 31% | 29% | 47% | 17d |
| BlueStone | 2,342 | 17% | 58% | 28% | 51d |
| Caratlane | 1,403 | 9% | 13% | 4% | 81d |
| Zavya | 977 | 18% | 50% | 21% | 16d |
| Kalyan Jewellers | 798 | 55% | 57% | 34% | 28d |
This is a slice of what Hawky sees
This page is built from public ad-library records alone. Hawky's Competitor Analysis runs the same read across every advertiser in a category, refreshed continuously, alongside the account's own performance, which is the half no public library contains.
How this was built
Counted from 225 public Meta ad-library records for Shaya, first seen May 4, 2026 through Aug 13, 2026. Counts include dynamic product, dynamic creative and catalogue ads, so a filtered dashboard view will report fewer.
There is no spend, impression, click or conversion data here, because public ad libraries do not carry any and none can be inferred. Creative category, hook type, emotional appeal and intent are model-assigned classifications, not fields the platform reports. Where a classification covers only part of the library, the share is stated next to the chart.
“Reused” counts a creative that ran under more than one ad. Run length is the gap between an ad's first and last sighting, over the 76% of records carrying both dates. Paid collaboration is counted from the presence of a creator page on the ad; no creator is named.
Every comparison here is computed against the 8 Jewellery brands in this library, not an external benchmark.
