Arun Karunanithi
Head of ProductArun Karunanithi is head of product at Hawky, the agentic performance marketing platform. He writes about product, autonomous performance agents, and how marketing teams put AI to work.
Articles by Arun Karunanithi
Google Ad Sizes & Specs: The Complete 2026 Guide
Every Google ad size and spec for 2026: the best-performing display dimensions, Responsive Display Ad assets, file size limits, and which formats to use.
8 Best Google Ads Competitor Analysis Tools in 2026
The 8 best Google Ads competitor analysis tools in 2026: Hawky, SEMrush, SpyFu, and more. Compare keyword data, creative intelligence, and pricing.
TikTok Creative Center: How to Use It (2026 Guide)
How to use the TikTok Creative Center for free: find top ads by industry, spot trends and sounds, research competitors, and analyze winning patterns.
Creative Performance Reporting: How to Build Dashboards That Drive Decisions
How to build creative performance reporting and dashboards: element-level tagging, outcome-first layers, a weekly cadence, and turning reports into real decisions.
