
Surender Selvaraj
Co-founder & CEOSurender Selvaraj is co-founder and CEO of Hawky, the agentic performance marketing platform. He writes about performance marketing, AI agents, and building the company.
Articles by Surender Selvaraj

UGC Ads: The Complete Guide for 2026
UGC ads explained: what they are, why they convert 3-6% versus 1-3% for polished ads, the main types, how to make them, and the structure that converts.

Facebook Ad Creative Best Practices for 2026
Facebook ad creative best practices for 2026: win the first 3 seconds, design sound-off, match placement, use UGC-style, and test the hook first.

Lead Generation Ads: The Complete Guide for 2026
Lead generation ads capture contact info from prospects. Facebook gives cheap volume, Google higher-intent leads. Compare cost, quality, and platforms.

TikTok Ads vs Facebook Ads: Which Is Better in 2026?
TikTok Ads vs Facebook Ads: TikTok wins on cheap reach and discovery, Facebook on targeting and conversion. Compare cost, audience, and creative for 2026.

9 Best TikTok Ads Tools in 2026
The 9 best TikTok ads tools in 2026, ranked by job: management, creative, analytics, ad spy, and attribution. Compare features, pricing, and best fit.

Best Meta Ads Management Software: 9 Tools Compared (2026)
A sourced, BOFU comparison of the best Meta ads management software in 2026, from agentic operators to rule engines, AI optimizers, and the native Ads Manager.

Best Google Ads Management Software (2026): 9 Tools Compared
A sourced, BOFU comparison of the best Google Ads management software in 2026, ranked by how much of the account work each tool actually does for you.

Competitor Ad Analysis: A Framework for 2026
A competitor ad analysis framework: gather rivals' ads, categorize, analyze elements, benchmark against your own, and act. Plus what to look for and where.

8 Best Creative Testing Tools in 2026
The 8 best creative testing tools in 2026, ranked: Hawky, Motion, Marpipe, and more. Compare generation, multivariate testing, and element-level analysis.

Best AI Ad Creative Tools in 2026: 8 Platforms That Generate Ads That Convert
A sourced, ranked comparison of the best AI ad creative tools for 2026, covering agentic platforms, static generators, AI video and UGC makers, and copy tools, so you can match an AI ad generator to your actual workflow.

Best Facebook Ad Spy Tools (2026): 9 Ways to Spy on Meta Ads
A sourced, BOFU comparison of the best Facebook ad spy tools for 2026, covering the free Meta Ad Library baseline plus paid tools like AdSpy, BigSpy, PowerAdSpy, Minea, and agentic monitoring with Hawky.

DTC Meta Ad Hook Examples: 8 Real Brands Worth Swiping (2026)

Creative Testing for Advantage+ and Performance Max: How to Test When the Algorithm Decides

The Performance Marketing Meeting Cadence: From Daily Pulse to Quarterly Plan

Top 10 TikTok Ads Reporting Tools for 2026

Best DTC Meta Ad Hooks for 2026 (with Real Brand Examples)

Static Ads That Convert: A Creative Strategy Playbook

How to Analyze Creative Performance: A Step-by-Step Framework

AI Ad Creative: The Complete Guide
AI ad creative is imagery, video, and copy generated by AI from your brand and performance data. See how it works, the formats that matter, what the results really show, and how to produce AI creative that performs.