Surender Selvaraj
Co-founder & CEOSurender Selvaraj is co-founder and CEO of Hawky, the agentic performance marketing platform. He writes about performance marketing, AI agents, and building the company.
Articles by Surender Selvaraj
Performance Marketing
DTC Meta Ad Hook Examples: 8 Real Brands Worth Swiping (2026)
Surender Selvaraj·9 min read·
Performance Marketing
Creative Testing for Advantage+ and Performance Max: How to Test When the Algorithm Decides
Surender Selvaraj·9 min read·
Performance Marketing
The Performance Marketing Meeting Cadence: From Daily Pulse to Quarterly Plan
Surender Selvaraj·9 min read·
Tools and Comparisons
Top 10 TikTok Ads Reporting Tools for 2026
Surender Selvaraj·11 min read·
Performance Marketing
Best DTC Meta Ad Hooks for 2026 (with Real Brand Examples)
Surender Selvaraj·10 min read·
Ad Creative Strategy
Static Ads That Convert: A Creative Strategy Playbook
Surender Selvaraj·9 min read·
Performance Marketing
How to Analyze Creative Performance: A Step-by-Step Framework
Surender Selvaraj·10 min read·
