
Surender Selvaraj
Co-founder & CEOSurender Selvaraj is co-founder and CEO of Hawky, the agentic performance marketing platform. He writes about performance marketing, AI agents, and building the company.
Articles by Surender Selvaraj

Meta Ads Updates 2026: Every Major Change
A sourced roundup of every major Meta Ads change from late 2025 through mid-2026: Advantage+ defaults, the Andromeda and GEM engines, generative creative, attribution, targeting, and policy.

Google Ads Updates 2026: Every Major Change, by Theme
The Google Ads updates 2026 share one theme: AI is now the default operating mode across Search, Performance Max, bidding, measurement, and policy. Here is every confirmed change, grouped by theme with sources and dates.

UGC Ads: The Complete Guide for 2026
UGC ads explained: what they are, why they convert 3-6% versus 1-3% for polished ads, the main types, how to make them, and the structure that converts.

8 Best Creative Automation Software in 2026, Compared
The 8 best creative automation software in 2026, compared on automation, programmatic reach and price: Hawky, Smartly, Celtra, Bannerflow, Hunch and more.

Facebook Ad Creative Best Practices for 2026
Facebook ad creative best practices for 2026: win the first 3 seconds, design sound-off, match placement, use UGC-style, and test the hook first.

Lead Generation Ads: The Complete Guide for 2026
Lead generation ads capture contact info from prospects. Facebook gives cheap volume, Google higher-intent leads. Compare cost, quality, and platforms.

TikTok Ads vs Facebook Ads: Which Is Better in 2026?
TikTok Ads vs Facebook Ads: TikTok wins on cheap reach and discovery, Facebook on targeting and conversion. Compare cost, audience, and creative for 2026.

Best Facebook Ad Spy Tools (2026): 9 Ways to Spy on Meta Ads
A sourced, BOFU comparison of the best Facebook ad spy tools for 2026, covering the free Meta Ad Library baseline plus paid tools like AdSpy, BigSpy, PowerAdSpy, Minea, and agentic monitoring with Hawky.

DTC Meta Ad Hook Examples: 8 Real Brands Worth Swiping (2026)

Creative Testing for Advantage+ and Performance Max: How to Test When the Algorithm Decides

The Performance Marketing Meeting Cadence: From Daily Pulse to Quarterly Plan

8 Best Ad Testing Tools in 2026, Sorted by Test Stage
The 8 best ad testing tools in 2026, sorted by the stage they own: pretest, split test, read or act. October 2026 prices and the conversions a valid test needs.

Best DTC Meta Ad Hooks for 2026 (with Real Brand Examples)

Static Ads That Convert: A Creative Strategy Playbook

AI Ad Creative: The Complete Guide
AI ad creative is imagery, video, and copy generated by AI from your brand and performance data. See how it works, the formats that matter, what the results really show, and how to produce AI creative that performs.

Competitor Ad Analysis: 12 Best Tools and a 5-Step Process (2026)
How to do competitor ad analysis in 5 steps, plus the 12 best tools for 2026, from free ad libraries to Semrush, Foreplay and Pathmatics, priced Sept 2026.

7 Best Creative Analytics Platforms for D2C Brands in India (2026)
The 7 best creative analytics platforms for D2C brands in India (2026), checked for Meta and Google, COD returns and dated prices: Hawky, Motion and more.

8 Best Tools for Creative ROAS Optimization in 2026
The 8 best tools for creative ROAS optimization in 2026, ranked by job with vendor-dated prices: Hawky, Motion, Madgicx, Triple Whale, AdCreative.ai and more.