Surender Selvaraj

Surender Selvaraj

Co-founder & CEO

Surender Selvaraj is co-founder and CEO of Hawky, the agentic performance marketing platform. He writes about performance marketing, AI agents, and building the company.

Articles by Surender Selvaraj

Meta Ads Updates 2026: Every Major Change
Performance Marketing

Meta Ads Updates 2026: Every Major Change

A sourced roundup of every major Meta Ads change from late 2025 through mid-2026: Advantage+ defaults, the Andromeda and GEM engines, generative creative, attribution, targeting, and policy.

Surender Selvaraj·11 min read·
Google Ads Updates 2026: Every Major Change, by Theme
Performance Marketing

Google Ads Updates 2026: Every Major Change, by Theme

The Google Ads updates 2026 share one theme: AI is now the default operating mode across Search, Performance Max, bidding, measurement, and policy. Here is every confirmed change, grouped by theme with sources and dates.

Surender Selvaraj·10 min read·
UGC Ads: The Complete Guide for 2026
Ad Creative Strategy

UGC Ads: The Complete Guide for 2026

UGC ads explained: what they are, why they convert 3-6% versus 1-3% for polished ads, the main types, how to make them, and the structure that converts.

Surender Selvaraj·7 min read·
8 Best Creative Automation Software in 2026, Compared
Tools and Comparisons

8 Best Creative Automation Software in 2026, Compared

The 8 best creative automation software in 2026, compared on automation, programmatic reach and price: Hawky, Smartly, Celtra, Bannerflow, Hunch and more.

Surender Selvaraj·12 min read·
Facebook Ad Creative Best Practices for 2026
Ad Creative Strategy

Facebook Ad Creative Best Practices for 2026

Facebook ad creative best practices for 2026: win the first 3 seconds, design sound-off, match placement, use UGC-style, and test the hook first.

Surender Selvaraj·7 min read·
Lead Generation Ads: The Complete Guide for 2026
Performance Marketing

Lead Generation Ads: The Complete Guide for 2026

Lead generation ads capture contact info from prospects. Facebook gives cheap volume, Google higher-intent leads. Compare cost, quality, and platforms.

Surender Selvaraj·8 min read·
TikTok Ads vs Facebook Ads: Which Is Better in 2026?
Performance Marketing

TikTok Ads vs Facebook Ads: Which Is Better in 2026?

TikTok Ads vs Facebook Ads: TikTok wins on cheap reach and discovery, Facebook on targeting and conversion. Compare cost, audience, and creative for 2026.

Surender Selvaraj·8 min read·
Best Facebook Ad Spy Tools (2026): 9 Ways to Spy on Meta Ads
Tools and Comparisons

Best Facebook Ad Spy Tools (2026): 9 Ways to Spy on Meta Ads

A sourced, BOFU comparison of the best Facebook ad spy tools for 2026, covering the free Meta Ad Library baseline plus paid tools like AdSpy, BigSpy, PowerAdSpy, Minea, and agentic monitoring with Hawky.

Surender Selvaraj·11 min read·
DTC Meta Ad Hook Examples: 8 Real Brands Worth Swiping (2026)
Performance Marketing

DTC Meta Ad Hook Examples: 8 Real Brands Worth Swiping (2026)

Surender Selvaraj·9 min read·
Creative Testing for Advantage+ and Performance Max: How to Test When the Algorithm Decides
Performance Marketing

Creative Testing for Advantage+ and Performance Max: How to Test When the Algorithm Decides

Surender Selvaraj·9 min read·
The Performance Marketing Meeting Cadence: From Daily Pulse to Quarterly Plan
Performance Marketing

The Performance Marketing Meeting Cadence: From Daily Pulse to Quarterly Plan

Surender Selvaraj·9 min read·
8 Best Ad Testing Tools in 2026, Sorted by Test Stage
Tools and Comparisons

8 Best Ad Testing Tools in 2026, Sorted by Test Stage

The 8 best ad testing tools in 2026, sorted by the stage they own: pretest, split test, read or act. October 2026 prices and the conversions a valid test needs.

Surender Selvaraj·12 min read·
Best DTC Meta Ad Hooks for 2026 (with Real Brand Examples)
Performance Marketing

Best DTC Meta Ad Hooks for 2026 (with Real Brand Examples)

Surender Selvaraj·10 min read·
Static Ads That Convert: A Creative Strategy Playbook
Ad Creative Strategy

Static Ads That Convert: A Creative Strategy Playbook

Surender Selvaraj·9 min read·
AI Ad Creative: The Complete Guide
Ad Creative Strategy

AI Ad Creative: The Complete Guide

AI ad creative is imagery, video, and copy generated by AI from your brand and performance data. See how it works, the formats that matter, what the results really show, and how to produce AI creative that performs.

Surender Selvaraj·8 min read·
Competitor Ad Analysis: 12 Best Tools and a 5-Step Process (2026)
Tools and Comparisons

Competitor Ad Analysis: 12 Best Tools and a 5-Step Process (2026)

How to do competitor ad analysis in 5 steps, plus the 12 best tools for 2026, from free ad libraries to Semrush, Foreplay and Pathmatics, priced Sept 2026.

Surender Selvaraj·13 min read·
7 Best Creative Analytics Platforms for D2C Brands in India (2026)
Tools and Comparisons

7 Best Creative Analytics Platforms for D2C Brands in India (2026)

The 7 best creative analytics platforms for D2C brands in India (2026), checked for Meta and Google, COD returns and dated prices: Hawky, Motion and more.

Surender Selvaraj·14 min read·
8 Best Tools for Creative ROAS Optimization in 2026
Tools and Comparisons

8 Best Tools for Creative ROAS Optimization in 2026

The 8 best tools for creative ROAS optimization in 2026, ranked by job with vendor-dated prices: Hawky, Motion, Madgicx, Triple Whale, AdCreative.ai and more.

Surender Selvaraj·14 min read·

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