Surender Selvaraj

Surender Selvaraj

Co-founder & CEO

Surender Selvaraj is co-founder and CEO of Hawky, the agentic performance marketing platform. He writes about performance marketing, AI agents, and building the company.

Articles by Surender Selvaraj

UGC Ads: The Complete Guide for 2026
Ad Creative Strategy

UGC Ads: The Complete Guide for 2026

UGC ads explained: what they are, why they convert 3-6% versus 1-3% for polished ads, the main types, how to make them, and the structure that converts.

Surender Selvaraj·7 min read·
Facebook Ad Creative Best Practices for 2026
Ad Creative Strategy

Facebook Ad Creative Best Practices for 2026

Facebook ad creative best practices for 2026: win the first 3 seconds, design sound-off, match placement, use UGC-style, and test the hook first.

Surender Selvaraj·7 min read·
Lead Generation Ads: The Complete Guide for 2026
Performance Marketing

Lead Generation Ads: The Complete Guide for 2026

Lead generation ads capture contact info from prospects. Facebook gives cheap volume, Google higher-intent leads. Compare cost, quality, and platforms.

Surender Selvaraj·8 min read·
TikTok Ads vs Facebook Ads: Which Is Better in 2026?
Performance Marketing

TikTok Ads vs Facebook Ads: Which Is Better in 2026?

TikTok Ads vs Facebook Ads: TikTok wins on cheap reach and discovery, Facebook on targeting and conversion. Compare cost, audience, and creative for 2026.

Surender Selvaraj·8 min read·
9 Best TikTok Ads Tools in 2026
Performance Marketing

9 Best TikTok Ads Tools in 2026

The 9 best TikTok ads tools in 2026, ranked by job: management, creative, analytics, ad spy, and attribution. Compare features, pricing, and best fit.

Surender Selvaraj·13 min read·
Best Meta Ads Management Software: 9 Tools Compared (2026)
Tools and Comparisons

Best Meta Ads Management Software: 9 Tools Compared (2026)

A sourced, BOFU comparison of the best Meta ads management software in 2026, from agentic operators to rule engines, AI optimizers, and the native Ads Manager.

Surender Selvaraj·11 min read·
Best Google Ads Management Software (2026): 9 Tools Compared
Tools and Comparisons

Best Google Ads Management Software (2026): 9 Tools Compared

A sourced, BOFU comparison of the best Google Ads management software in 2026, ranked by how much of the account work each tool actually does for you.

Surender Selvaraj·11 min read·
Competitor Ad Analysis: A Framework for 2026
Ad Creative Strategy

Competitor Ad Analysis: A Framework for 2026

A competitor ad analysis framework: gather rivals' ads, categorize, analyze elements, benchmark against your own, and act. Plus what to look for and where.

Surender Selvaraj·7 min read·
8 Best Creative Testing Tools in 2026
Tools and Comparisons

8 Best Creative Testing Tools in 2026

The 8 best creative testing tools in 2026, ranked: Hawky, Motion, Marpipe, and more. Compare generation, multivariate testing, and element-level analysis.

Surender Selvaraj·9 min read·
Best AI Ad Creative Tools in 2026: 8 Platforms That Generate Ads That Convert
Tools and Comparisons

Best AI Ad Creative Tools in 2026: 8 Platforms That Generate Ads That Convert

A sourced, ranked comparison of the best AI ad creative tools for 2026, covering agentic platforms, static generators, AI video and UGC makers, and copy tools, so you can match an AI ad generator to your actual workflow.

Surender Selvaraj·11 min read·
Best Facebook Ad Spy Tools (2026): 9 Ways to Spy on Meta Ads
Tools and Comparisons

Best Facebook Ad Spy Tools (2026): 9 Ways to Spy on Meta Ads

A sourced, BOFU comparison of the best Facebook ad spy tools for 2026, covering the free Meta Ad Library baseline plus paid tools like AdSpy, BigSpy, PowerAdSpy, Minea, and agentic monitoring with Hawky.

Surender Selvaraj·11 min read·
DTC Meta Ad Hook Examples: 8 Real Brands Worth Swiping (2026)
Performance Marketing

DTC Meta Ad Hook Examples: 8 Real Brands Worth Swiping (2026)

Surender Selvaraj·9 min read·
Creative Testing for Advantage+ and Performance Max: How to Test When the Algorithm Decides
Performance Marketing

Creative Testing for Advantage+ and Performance Max: How to Test When the Algorithm Decides

Surender Selvaraj·9 min read·
The Performance Marketing Meeting Cadence: From Daily Pulse to Quarterly Plan
Performance Marketing

The Performance Marketing Meeting Cadence: From Daily Pulse to Quarterly Plan

Surender Selvaraj·9 min read·
Top 10 TikTok Ads Reporting Tools for 2026
Tools and Comparisons

Top 10 TikTok Ads Reporting Tools for 2026

Surender Selvaraj·11 min read·
Best DTC Meta Ad Hooks for 2026 (with Real Brand Examples)
Performance Marketing

Best DTC Meta Ad Hooks for 2026 (with Real Brand Examples)

Surender Selvaraj·10 min read·
Static Ads That Convert: A Creative Strategy Playbook
Ad Creative Strategy

Static Ads That Convert: A Creative Strategy Playbook

Surender Selvaraj·9 min read·
How to Analyze Creative Performance: A Step-by-Step Framework
Performance Marketing

How to Analyze Creative Performance: A Step-by-Step Framework

Surender Selvaraj·10 min read·
AI Ad Creative: The Complete Guide
Ad Creative Strategy

AI Ad Creative: The Complete Guide

AI ad creative is imagery, video, and copy generated by AI from your brand and performance data. See how it works, the formats that matter, what the results really show, and how to produce AI creative that performs.

Surender Selvaraj·8 min read·

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