DJ Sri Vigneshwar
Co-founder & CTODJ Sri Vigneshwar is co-founder and CTO of Hawky, the agentic performance marketing platform. He writes about the engineering behind autonomous performance marketing agents and FeatherDB.
Articles by DJ Sri Vigneshwar
8 Best Creative Automation Software in 2026
The 8 best creative automation software in 2026: Hawky, Smartly, Celtra, and more. Compare DCO, feed automation, display production, and intelligence.
TikTok Ad Ideas & Best Practices for 2026
TikTok ad ideas and best practices for 2026: six concepts that convert, native formats, the winning ad structure, sound strategy, and how to test at volume.
How to Test Facebook Ad Creatives (2026 Guide)
How to test Facebook ad creatives in 2026: ABO setup, the A/B test tool, dynamic creative, decision rules, and why Advantage+ is not real testing.
Google Ads for SaaS: The 2026 Strategy Guide
How to run Google Ads for SaaS in 2026: optimize for revenue not form fills, import CRM offline conversions, manage long sales cycles and high CPCs.
What Is a Good CTR? Benchmarks by Platform and Industry
A good CTR is 5%+ on Google Search, 2-3% on Meta, and 0.5%+ on Display. See 2026 CTR benchmarks by platform and industry, and how to read and improve yours.
Competitor Creative Analysis: How to Learn From Rivals' Ads
Competitor creative analysis: deconstruct rivals' hooks, visuals, angles, and structure to learn what wins in your market and adapt it without copying.
PPC Automation: Tools and Strategy for 2026
A BOFU guide to PPC automation across Google and Microsoft: what you can automate, the tools that do it, real strategies, and an honest answer on full automation.
Autonomous Performance Marketing Explained
Autonomous performance marketing means an AI agent operates your campaigns against a KPI inside guardrails you set, with an audit trail and one-click reversible actions. Here is how the agent loop works, the autonomy spectrum, and how to judge whether it is safe.
TikTok Ads Automation: Native Rules, Smart+, and What AI Actually Runs
TikTok ads automation spans four levels, from native rules to fully autonomous agents. Here is what TikTok Ads Manager actually automates, what third-party tools add, and how to think about the ladder.
Google Ads Transparency Center: How to Use It (2026 Guide)
How to use the Google Ads Transparency Center to see competitor ads for free: search advertisers, filter by format, and what it can and cannot tell you.
Google Ads Bidding Strategies: A Complete Guide for 2026
A practical breakdown of every Google Ads bidding strategy, when to use each one, what Smart Bidding actually automates, and where an AI agent takes over the whole optimization job.
Best Ad Automation Software: 8 Tools Ranked by Rules vs Autonomy (2026)
A sourced ranking of the best ad automation software in 2026, organized by how much they actually automate: rules that handle tasks, bid and budget engines, and autonomous AI agents that run the job with guardrails.
Best Ad Management Software for Cross-Channel Teams in 2026
A cross-channel look at the best ad management software in 2026, from agentic platforms to agency suites, with sourced pricing and honest picks for teams juggling Meta, Google, and beyond.
Best PPC Tools in 2026: Top Software for Search Advertisers
A sourced, BOFU comparison of the best PPC tools for search advertisers in 2026, ranked by what they actually do for Google Ads and Microsoft Ads.
7 Best Creative Reporting Tools for Digital Agencies (2026)
Cost Caps on Facebook Ads: When to Use Them (and When Not To)
Creative Iterations: How to Systematically Scale Winning Ads
Creative Strategy Frameworks: 7 Mental Models for Modern Operators in 2026
Demonstration Ads for Facebook & TikTok: 30+ Examples That Convert
How to Do Creative Strategy in 2026: A Modern Operator's Playbook
Ad Fatigue: How to Detect, Diagnose, and Beat It
How to Find UGC Creators for Paid Ads (Vetted Playbook 2026)
3 Growth Marketing Meeting Templates Every Performance Team Needs
