Lokeshwaran Magesh
Founding Marketer & ContentLokeshwaran Magesh is the content marketer at Hawky, the agentic performance marketing platform. He writes about performance marketing, creative strategy, and paid social.
Articles by Lokeshwaran Magesh
TikTok Ads Benchmarks by Industry (2026 Data)
TikTok ads benchmarks for 2026, broken down by industry: CTR, CPM, CPC, conversion rate, and CPA, cross-checked across four sources with every figure linked.
Average Ad Conversion Rate: What's Good and Benchmarks by Industry
The average ad conversion rate runs 6% to 9% by platform: 6.96% on Google Search and 8.78% on Meta lead ads. See conversion rate benchmarks by industry and how to improve yours.
Decoding Yamaha's Ad Creative Strategy
We analyzed 1,160 Yamaha India ads across Meta and Google. Inside: a 63% bottom-funnel, near-total discount-led library, Book Now on 639 ads, and the XSR 155 carrying 23% of the range.
What Is a Good CPA? Cost-Per-Acquisition Benchmarks (2026)
A good CPA is any cost per acquisition below your maximum allowable CPA, the ceiling your LTV and margin set. Here are 2026 CPA benchmarks by platform and industry, plus how to lower CPA.
What Is a Good CPC? Cost-Per-Click Benchmarks (2026)
CPC benchmarks vary six-fold by industry and platform. Here is what a good cost per click looks like in 2026, and the levers that actually lower it.
What Is a Good CPM? Benchmarks by Platform and Industry
A good CPM sits between roughly $2 and $15 for most paid social and display, but the right number depends on platform, industry, and audience. Here are the 2025 benchmarks.
Facebook Ad Sizes & Specs: The Complete 2026 Guide
Every Facebook and Instagram ad size and spec for 2026: feed, Stories, Reels, and carousel dimensions, video specs, character limits, and safe zones.
Decoding Aprilia's Ad Creative Strategy
Retargeting Ads: How They Work and How to Run Them in 2026
Retargeting ads re-engage people who already visited your site and convert 3-5x higher than prospecting. Learn how they work, audiences, and 2026 setup.
Facebook Ads vs Google Ads: Which Is Better in 2026?
Facebook Ads vs Google Ads: Google captures demand, Facebook creates it. Compare cost, conversion, and speed with 2026 benchmarks, and when to use each.
Facebook Ads Benchmarks by Industry (2026 Data)
Facebook ads benchmarks by industry for 2026, including average CTR, CPC, conversion rate, and CPM on Meta, with a full sourced industry table and how to read your own numbers against them.
Google Ads Benchmarks by Industry (2026 CTR, CPC, CVR, CPA Data)
The 2026 Google Ads benchmarks: average CTR of 6.64%, conversion rate of 8.18%, and CPC of $5.42 on Search, broken down across 23 industries so you can see where your account stands.
9 Best AI Ad Creative Tools in 2026, Ranked by What Happens After Generation
Nine AI ad creative tools ranked for 2026, with dated prices from each vendor's own page and which ones publish to your ad accounts and learn from results.
Hawky Dashboards: The Performance Marketer's Dashboard That Tells You What to Do
Hawky Dashboards is not another creative analytics dashboard. It is a real-time performance marketer's dashboard that explains why a number moved and tells you what to do next.
How to Create Effective UGC Ads: Hooks, Briefs, and Examples
12 Advertising Automation Tools to Cut Your Reporting Time in Half
Decoding Tata 1mg's Ad Creative Strategy
12 Best Media Buying Tools in 2026: Platforms, Prices and Who Each Fits
The 12 best media buying tools in 2026, from AI agents and DSPs to rules and planning software, with prices read from each vendor's site in October 2026.
Best AI Tools for Advertisers in 2026: The Performance Marketer Stack
Facebook Ad Library: How to Use It (2026 Guide)
A plain reference to the Facebook (Meta) Ad Library: what it is, how to search it step by step, and exactly what competitor ad data you can and cannot see.
The Ultimate Guide to Creative Testing in 2026
Decoding ChatGPT's Ad Creative Strategy
What Is Media Mix Modeling (MMM)? How It Works, Key Benefits & Framework for 2026
Creative Fatigue: How to Detect and Fix It Before ROAS Drops
Detect and fix creative fatigue (also called ad fatigue) using frequency, CTR decay and CPM rise thresholds, then refresh the failing element.
What Is Incrementality in Marketing? Definition, Measurement & Why It Matters in 2026
Mobile PPC Strategy in 2026: How to Optimize Campaigns for More Conversions
Paid Ad Analytics for Creative Teams: What to Track and What to Fix
Decoding Microsoft Copilot Ad Creative Strategy
ROAS Benchmarks by Industry: 2026 Report
2026 ROAS benchmarks by industry with directional ranges for beauty, SaaS, fashion, healthcare, iGaming and CTV, plus new vs blended ROAS for DTC.
How to Use Meta Ad Library to Reverse-Engineer Competitor Ad Strategies
How to Stop Wasting UA Budget on the Wrong Creatives in 2026
5 Advertising Analytics Tools Worth Paying For in 2026
Creative Analytics for Agencies: 9 Best Tools in 2026
Creative analytics for agencies in 2026: 9 tools compared on tagging depth, multi-client fit and how each one charges an agency, with prices read Oct 2026.
8 Best Dynamic Creative Optimization Tools in 2026, Compared
The 8 best dynamic creative optimization tools in 2026, compared by job, channel and vendor-checked price: Hawky, Smartly, Hunch, Celtra, PMax and more.
Decoding Pwskills' Ad Creative Strategy
Decoding Wintwealth's Ad Creative Strategy
Decoding SuperYou's Ad Creative Strategy
Decoding Spinny's Ad Creative Strategy
Decoding Ola Electric's Ad Creative Strategy
Decoding INDmoney's Ad Creative Strategy
Decoding The Whole Truth's Ad Creative Strategy
Decoding Bombay Shaving Company's Ad Creative Strategy
Decoding Ather Energy's Ad Creative Strategy
Product Updates - November 2025: Meet Hawky's Copilot, Your AI Performance Marketing Partner
Decoding Unacademy's Ad Creative Strategy
Decoding Nykaa's Ad Creative Strategy
Hawky vs Traditional Creative Analysis: Why AI Wins
Decoding BharatPe's Ad Creative Strategy
Decoding Urban Company's Ad Creative Strategy
Unlocking Marketing Visibility: How Hawky Transforms Leadership Insight
How AI is Transforming Marketing Agencies: 7 Ways Hawky Helps You Scale Without the Chaos
How Creative Directors Scale Production with AI Creative Tools in 2025
What is Creative Intelligence?
What Is Dynamic Creative Optimization (DCO)? Definition and How It Works
DCO stands for dynamic creative optimization. Learn what it is, how the feed, variants, and decisioning loop works, and when not to use it.
Product Updates – October 2025: Smarter Creative Optimization, Deeper Competitive Intelligence
Decoding Zomato's Creative Strategy
What Is Creative Tagging? The Complete Guide for Performance Marketers
Product Updates – August 2025: Automation Meets Intelligence for Smarter Ad Spend
