Sudarshan Baskar
Founding Marketing & GTM HireSudarshan Baskar is the founding marketing and GTM hire at Hawky, the agentic performance marketing platform. He writes about performance marketing, ad optimization, and growth.
Articles by Sudarshan Baskar
Tools and Comparisons
10 UGC Sourcing Platforms Compared (Pricing, Quality, Speed)
Sudarshan Baskar·9 min read·
Tools and Comparisons
The Best Facebook Ad Reporting Tools for 2026 (Tested & Ranked)
Sudarshan Baskar·10 min read·
Performance Marketing
How to Create the Perfect Facebook Ad in 2026
Sudarshan Baskar·11 min read·
Performance Marketing
Best Facebook Ad Hooks for 2026: 25 That Stop the Scroll
Sudarshan Baskar·10 min read·
Performance Marketing
Ad Competitor Research: How to Reverse-Engineer Winning Creative
Sudarshan Baskar·10 min read·
Performance Marketing
The 5 Customer Awareness Stages: How to Map Ads to Buyer Intent (2026)
Sudarshan Baskar·9 min read·
Ad Creative Strategy
Creative Strategy for Performance Marketing: The Definitive 2026 Guide
Sudarshan Baskar·11 min read·
Performance Marketing
Performance Max Creative Specs: Sizes, Formats, and Best Practices (2026)
Sudarshan Baskar·14 min read·
Performance Marketing
CPR in Meta Ads: What It Means and How to Lower It
Sudarshan Baskar·16 min read·
Performance Marketing
Average ROAS for eCommerce: 2026 Benchmarks Every Media Buyer Needs
Sudarshan Baskar·14 min read·
Tools and Comparisons
Creative Optimization Tools: The 2026 Buyer's Guide
Sudarshan Baskar·12 min read·
Tools and Comparisons
9 Best Creative Analytics for Agencies in 2026
Sudarshan Baskar·13 min read·
Tools and Comparisons
7 Best Creative Intelligence Platforms in 2026
Sudarshan Baskar·12 min read·
Tools and Comparisons
8 Best Tools for Creative ROAS Optimization in 2026
Sudarshan Baskar·13 min read·
Performance Marketing
Hook Rate: What It Is, How to Calculate It, and How to Improve It
Sudarshan Baskar·8 min read·
Tools and Comparisons
8 Best Dynamic Creative Optimization Tools in 2026
Sudarshan Baskar·9 min read·
Tools and Comparisons
9 Best Ad Creative Analysis Tools in 2026
Sudarshan Baskar·9 min read·
Tools and Comparisons
8 Best Tools to Evaluate Creative Performance in 2026
Sudarshan Baskar·8 min read·
